What I’ve learned working in start-ups and SMBs for over 20 years.
Get my guide “Survive & Thrive in a Start-up (or SMB)”.
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Recent posts:
Data Health Dashboard
Dynamic Search Ads
Testing with Mutiny & Navattic
Articles
B2B Dynamic Website Personalization Explained and Examples
B2B Dynamic Website Personalization One area of conversion optimization we really believe in here at Shemash is dynamic website personalization. We’ve been using it for
B2B Fractional VP or Director of Marketing
Getting to Know Your B2B Fractional VP or Director of Marketing It’s becoming more common for start-ups and small businesses to hire contract marketing help.
Dynamic Search Ad Strategy
Dynamic Search Ad (DSA) Strategy I love DSA (Dynamic Search Ads). I’ll explain how I use them and the value I they drive but first,
How can a marketing technologist help your business?
How can a marketing technologist help your business? Marketing technologists are experts in both marketing and technology, making them valuable assets to any business. They
8 requirements of a Digital Marketing Engineer (DME) for start-ups and SMBs
8 requirements of a Digital Marketing Engineer (DME) for start-ups and SMBs I’ve been a digital marketing “engineer” for a long time. I use the