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B2B Dynamic Website Personalization One area of conversion optimization we really believe in here at Shemash is dynamic website personalization. We’ve been using it for a long time, first in a more rudimentary way with dynamic keyword insertion based on paid search traffic, but now layering that tactic (what we

Getting to Know Your B2B Fractional VP or Director of Marketing It’s becoming more common for start-ups and small businesses to hire contract marketing help.  One of those roles being sought is a fractional marketing leader. It might be a VP or Director role and there is some difference: a

Dynamic Search Ad (DSA) Strategy I love DSA (Dynamic Search Ads). I’ll explain how I use them and the value I they drive but first, what are they (for people who don’t know)?  Basically you load up a bunch of “Dynamic ad targets” e.g. content categories, exact urls, url rules

How can a marketing technologist help your business? Marketing technologists are experts in both marketing and technology, making them valuable assets to any business. They can help businesses in a variety of ways, including: 10 example marketing technologies they can help support management of: Overall, marketing technologists can help businesses

8 requirements of a Digital Marketing Engineer (DME) for start-ups and SMBs I’ve been a digital marketing “engineer” for a long time. I use the word engineer loosely because there are many levels to what one can do.  For example, I understand some of the ins and outs of Google